What better way for Target to celebrate spring than by partnering with Lilly Pulitzer! The limited-edition collection is expected to captivate the brand’s stylish vacay-aesthetic and vivid design.
“This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” said Stacia Andersen, senior vice president of apparel and accessories for Target. “Lilly Pulitzer was the clear choice [in collaborator], given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”
The 250-piece collection includes home accents, outdoor entertaining accessories, beach gear, travel essentials, apparel, accessories and shoes. The collection ranges in price from $2-$150, and will be available exclusively at all Target stores and online April 19.
Lilly Pulitzer founded her line in sunny Palm Beach, Fla., in 1959, introducing a new genre of fashion – American resort wear – that celebrates bold individuality and encourages women everywhere to embrace color and fearlessness in every area of their lives.